Earlier this week, I talked a little about designing the packaging for my sidelight window curtains. There was a lot that went into creating what seems like a very simple package – logo design, wording, package size, sealing the package, etc.
If you sell a product, it’s so important that you take the time to design packaging that will reflect your overall brand. If you create an amazing product but don’t package it properly, not only will it not sell, it will show your customer that you didn’t care enough to put the time into its presentation.
When the packaging is the final correspondence you have with your customer, it has to say, Thank you for your purchase. It has to say, I appreciate your business. It has to say that the product inside is just as wonderful as the wrapping.
Think of the packaging as if you were presenting a gift.
Today I worked on tags that would accompany each piece of furniture I refinish. Creating them only took about ten minutes using OpenOffice. OpenOffice is a free downloadable desktop publishing program comparable to MS-Word. I’ve been using it for years.
Here’s step-by-step guide to creating your own custom product tags. I work on a Mac, but the steps are transferable to a PC.
STEP 1 – Format the Page
Open OpenOffice and format your page so it has narrow margins. From the top menu, go to FORMAT – PAGE. I set my margins at at: Left-16, Right-16, Top-50, Bottom-46 on Portrait page setting.
STEP 2 – Create a Table
Create a table from the top menu. Go to TABLE – INSERT – TABLE. The number of columns will depend on how large you make your tags. Mine are set at 3 columns, 2 rows. The two outer columns are the exact same size. The center column is very thin just to create a divider between the outer two. To change the column width, hover the mouse over the vertical line until it changes from an arrow to two lines, then drag it.
STEP 3 – INSERT TEXT
Click inside the first box on the table and begin typing your message.
STEP 4 – INSERT A LOGO
From the top menu, click INSERT – PICTURE – FROM FILE to insert a logo you have saved on your computer. When the logo appears in your table, you may need to re-size it. Do this by clicking on the image to highlight it. Put your curser over one of the corner tabs until it changes to a double arrow. While holding down the SHIFT key, you can now click and drag the image in (smaller) and out (bigger).
Now format the image by Right-clicking the image and choose WRAP – PAGE WRAP.
Note: If you plan to layer a background image (Step 5), you’ll need to first save your .jpeg logo as a .png file so that you can can make its background transparent.
STEP 5 – INSERT A BACKGROUND IMAGE
If you’d like to add a faded-back background image, you’ll insert and re-size a photo just as you did your logo in Step 4. Choose INSERT – PICTURE – FROM FILE. Drag the image over the text you created in Step 3 and re-sze your image to fit within the table box. If your image is not fitting into the space by dragging the corners in and out, instead, crop the image to change its size. To do this, right-click over the image and choose PICTURE – CROP. As you increase the TOP or BOTTOM values you’ll see how it will re-size in the image shown.
To increase the transparency of the image so that you can read the text through it, click on the image so that it’s highlighted. When you do, a Picture toolbar will appear on your screen. Hover your mouse over the options in the toolbar until you see TRANSPARENCY. Increase the transparency percentage to the desired level. Mine is set at 60%.
Note: If you need to adjust the original text you inserted from Step 3, it’s easiet if you choose the background image, slide it to the side, fix your text, then slide it back.
STEP 6 – MAKE MULTIPLE TAGS ON A SINGLE PAGE
Now that you’ve created one tag in the first table box you can copy it to the other boxes in your table. Choose the column by hovering your mouse over the top of the column where your tag is complete. When the arrow changes to a down-facing arrow, click to choose the column. Hover over the highlighted column, right-click, and choose COPY. Now move over to the column where you’d like to paste the completed tag. Hover over the top of the column until the arrow changes to a down-facing arrow, then right-click on the highlighted column and click PASTE. Now that you have a single row with two tags pasted into it, use this same COPY-PASTE method to choose the row and paste both completed tags into the next row.
Note: If you need to add an empty row to your table, just go to the last box in the table and hit TAB.
You’ve just created a page full of custom-designed product tags.
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Thank you & Enjoy!