Hope you all enjoyed your holiday and had a very Merry Christmas. If you haven’t done so already, it’s now time to start the organizing, cleaning, and purging to get ready for the new year. I don’t usually make New Year’s resolutions, but I do try to start the year fresh with a clean home.
Part of that cleaning process means donating items to charity or selling them on Ebay. If you missed yesterday’s post on the basic guidelines I use to sell on Ebay, you can read that first HERE.
Today, let’s walk through the detailed steps to post an item for sale on Ebay.
How to Sell on Ebay – Part 2
STEP 1: Go to Ebay.com and Register
In the top, left corner of the Ebay.com screen, click on the “register” link. Follow the simple instructions to set up your Ebay account, including linking your PayPal account.
STEP 2: Go to My Ebay & Selling
Now that you’ve set up your account, you’ll see the “My Ebay” link in the top, right portion of your screen. Hover over this and click on the “Selling” drop-down tab.
STEP 3: Go to Sell An Item
In the left-hand sidebar, click the “Sell an Item” link.
Step 4: Enter a Title
Enter a title for your item. The words that are used in this title are very important. Be as descriptive as possible since these are the keywords picked up when a customer searches. Be sure to include the product’s brand, size, color, what the item is (shirt, board game, shoes, costume jewelry, etc.), and whether it’s for men, women, boys, or girls.
Ebay will automatically put your item into an appropriate category (i.e. Clothing – Kid’s Clothing – Boys Clothing). You do have the option of changing the category, but you will very rarely need to.
Step 5: Enter the Condition of the Item
Choose whether the item is New or Pre-owned.
Step 6: Add Photos
Upload as many as 12 photos of the product from your computer by clicking the Add Photos button. When you take product photos, your pictures should include:
- Front & Back Views
- If applicable, show a close-up of any price tags that are still attached to show the item is new.
- Close-up of product tags showing the brand and size.
- Close-up of any fabric details for clothing or writing on a box for other products.
- If applicable, show product defects; otherwise the buyer may complain and return the item if a defect is not revealed prior to a sale.
Step 7: Enter Item Specifics & Details
The “Details” box is the area where you enter a full description of your product. Be honest and descriptive here. Include detailed measurements. I also always include in my description, the phrase “Comes from a very clean, smoke-free home”. I’ve also seen other sellers state, “pet-free home”. Again, be honest with your details as a buyer will likely be able to tell if the product comes from a smoking home or a home with a pet.
Step 8: Select Listing Format & Starting Price
Ebay gives you the option of listing your product auction-style or as a straight fixed price sale. I almost always choose to sell auction-style because the seller fees are lower.
Ebay will recommend a Starting Price for auction listings. Sometimes this price can be as low as $0.99. A $0.99 price will allow you to to come up high in a customer’s search if they search by “Low-to-High” price. However, if your product sells at $0.99, that most likely wouldn’t even cover your costs to print a shipping label or the shipping supplies you had to purchase. For this reason, I never enter a starting price lower than $5.00, and in most cases $10.00, to ensure I cover my costs and make a small profit.
You also have the option to “Add a Buy It Now” price. What this means is that rather than waiting for the auction to end, a buyer can buy the product right away for a fixed price that you set. Set this price at least 30% higher than your starting auction price; but low enough that entices the buyer to skip the auction process and buy now.
Step 9: Shipping
Shipping was the one piece of this puzzle that originally kept me from posting on Ebay for several months. After a little research and a quick trip to the United States Post Office to speak with the postmaster, I had shipping under wraps.
I always choose the “Select Shipping Myself” tab and “Charge actual cost”. Put your product in its shipping envelope or box and weigh it on the scale. I always add two extra sheets of paper when weighing to account for the label, packing slip, and packing tape that get added later.
Enter the weight and size of the product and choose the “Service”. This is where you decide how you want your product to ship. To keep it very simple I always choose one of the following two options:
- For Products 1 lb. (13 oz.) or LESS: You have the option of shipping products that are 13 ounces or less either USPS First Class or USPS Priority Mail. While First Class is less expensive, I always choose Priority because it allows for tracking.
- For Products OVER 1 lb. (13 oz.): If your package exceeds 13 ounces, you cannot ship First Class; so choose the Priority Mail option.
It’s my personal preference to exclude international shipping. I’ve purchased a few items from Asia and they take about 3 weeks to arrive and returns have been difficult. So to keep my life simple, I check off “no international shipping”.
Step 10: Select Preferences
Ebay actually pre-fills your email and item location (zip code). I typically indicate “No returns accepted”, but I’m sure to include very detailed descriptions and photos of my products so there are no surprises for the buyer.
Finally, click the “List It” button!
In Part 3 of this post, I’ll explain exactly what to do once you sell a product.
(to be continued… tomorrow)
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Thank you & Enjoy!